Technical SEO reviews work best when they are repeatable. A checklist helps you move from vague concerns to specific findings.
Use this guide as a starting framework for audits, not as a replacement for judgment.
Crawlability
Check whether important URLs can be reached by crawlers.
- Important pages return a successful status code.
- Internal links point to canonical URLs.
- Robots.txt does not block sections that should be crawled.
- Redirect chains are short and intentional.
- Broken internal links are reviewed and fixed.
Indexability
Make sure the right pages are eligible for indexing.
- Important pages do not use accidental
noindexdirectives. - Canonical tags point to the preferred page.
- Duplicate or thin pages are handled intentionally.
- Paginated, filtered, or parameterized URLs have a clear indexation strategy.
Metadata
Review metadata at both template and page level.
- Titles are unique, descriptive, and useful.
- Meta descriptions summarize the page clearly.
- H1 headings align with the page topic.
- Canonical tags are present where needed.
- Structured data is valid and accurate.
Internal linking
Internal links help users and crawlers understand site structure.
- Key pages are linked from relevant hubs.
- Anchor text is descriptive.
- Important pages are not buried too deeply.
- Related content links support topical understanding.
Prioritization
Not every issue has the same value. Prioritize fixes that affect important templates, revenue pages, crawl access, indexation, or large groups of URLs.